53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2017). Have you discovered the benefits of blogging for your pet business? Here are 3 great reasons to start (or continue) blogging in 2018…
1) It Helps Potential Customers Find Your Website
You want more visitors (traffic) to your website, right? What business wouldn’t? But how do you spread the word about your business and get people interested enough to click on over to your site?
If you have access to a huge marketing budget you could continually drive traffic to your site
with paid adverts. But this soon gets expensive – and if your budget runs out, so does your traffic!
When you have an active blog your site keeps on growing – each post you publish is another page that’s added to your site. Search engines like Google love sites that are active, so blogging can make a huge difference to your visibility in search results. That means more people will discover your business and visit your site.
2) It Drives Traffic From Social Media
Every new blog post you create is a piece of content that can be shared on social media. When this original content is clicked on and shared, new people outside of your regular audience come into contact with it. Some of these will then click on links to your website so they can learn more about your business.
Lots of pet businesses simply share third party content on their social media pages. And while this content may be great, it doesn’t lead readers back to where you want them – your website.
3) It Positions You as an Expert in Your Industry
You’re good at what you do, right? And you’re confident that your products or services can change the lives of people and their pets. Then why not tell people all about it on your blog?
When you post valuable, informative, and engaging content on a regular basis, people will rely on your blog as a source of useful information. You’ll build awareness of your products and services, strengthen your brand, and become a trusted source of information for visitors to your site.
The key to all this is consistency. Useful, engaging content delivered consistently over time.
The good news is that once you’ve got things up and running, you can supercharge the system for lasting long-term results.
Need help developing a blogging strategy for your pet business? Contact me and let’s talk.