I Help Pet Brands Turn Cold Traffic Into Customers With Meta Ads That Convert
Creative strategy, ad copy, and scroll-stopping ads, backed by 10+ years in the pet industry.
A Few of the Brands I’ve Worked With:
Hi, I'm Richard
I help pet brands turn customer, product, competitor, and creative research into stronger angles, hooks, and Meta ads.
I’ve spent more than 10 years working across the pet and veterinary industries, writing for pet parents, pet professionals, and the companies developing the products they use.
That experience gives me a stronger starting point for understanding what pet parents care about, what makes a product meaningfully different, and what gives them a reason to choose one brand over another.
How I Help
I develop the strategy and creative your Meta campaigns need to keep testing, learning, and improving.
That includes research, angle development, hooks, ad copy, scripts, static ads, creative direction, and ongoing performance review.
The goal is to find stronger ideas worth testing, learn what gets a better response, and use those results to decide what deserves the next round of ad spend.
"110% increase in website sales"
Richard has helped us develop a marketing strategy to increase website traffic and generate more leads and sales. As a result, we have seen a 110% increase in website sales, a jump in traffic, and more email subscribers compared to the same period last year. We consider Richard to be an invaluable member of our marketing team, and we will continue to use him to help us grow.
Charisa Antigua
CEO & Chief Science Officer, CocoTherapy | Oscar Newman LLC
Find the Angles Worth Testing
The PETS Method
How I turn research into stronger Meta creative.
Pull Together the Evidence
I start with your product pages, customer reviews, comments, existing ads, competitor creative, and relevant industry sources. For technical products, I also look closely at approved claims and supporting product information.
Examine What Keeps Coming Up
I look for repeated questions, concerns, desires, objections, and buying reasons. The aim is to separate meaningful patterns from comments that appeared once and may not matter.
Turn It Into Three Hooks
I turn the strongest patterns into three distinct hooks: one based on pet-parent language, one on a genuine product strength, and one on an angle your ads or competitors may be overlooking.
Set Up a Fair Test
Before anything runs, we agree on the control, the result we’re measuring, the budget, the objective, and the testing conditions. That gives each hook a fair chance to prove whether it can beat the benchmark.
"Produced strong results in downloads, site visits, and more"
Over the past 2 years, Richard Rowlands has been an essential part of my content strategy as a pet health and veterinary content creator. He’s been instrumental in producing top-notch blog posts, ebooks, and other content for me at PetDesk that also produced strong results in downloads, site visits, and more. Richard’s expertise in the industry, coupled with his efficiency and reliability, has made him such a valuable asset. I wholeheartedly endorse him for any company in need of veterinary and pet space content expertise.
Judie Vegh
Manager of Content Marketing, PetDesk
Ways To Work With Me
Three New Hooks for Your Strongest Meta Ad
3 fresh hooks tested head-to-head against your current best Meta ad over 7 days. If I don’t beat it, you don’t pay.
$300 + ad spend
Meta Creative Strategy Retainer
Ongoing research, angles, ad copy, scripts, static ads, creative direction, testing strategy, and weekly performance review.
From $5,000/month · 3-month minimum
25-Ad Meta Creative Pack
A one-off pack of 25 fresh ad concepts for brands that want new ideas without committing to a retainer.
$3,000