Modern pet owners don't just buy what you sell.
They buy into your purpose and passion for pets.

Ready to grow your pet or veterinary business?
I'll help you convert website visitors into buyers and establish niche authority with compelling marketing and messaging that builds trust and loyalty.

Screenshot 2024-01-22

Hi, I'm Richard.

If you’re anything like the clients I work with, you’re not in this industry by accident. You care deeply about what you do and offer products or services that improve the lives of our pets.

But it’s not always easy to get the attention of busy pet owners. And it’s even harder to attract those loyal, perfect-fit customers who’ll buy from you again and again.

Here's the truth...

Today’s pet owners are savvier than ever. And they’re always on the lookout for ethical, mission-driven businesses they can trust with their pets’ health.

You know that your pet or veterinary business offers solutions that beat the competition paws down. But in such a massive industry, it can be hard to cut through the noise and stake your claim as the leader of the pack.

The Solution?

Powerful, targeted marketing content that connects with pet owners and establishes your brand as their first and obvious choice.

That’s where I come in.

I specialize in creating compelling marketing copy that’s designed to communicate who you are and what you stand for. The type of content that acts like a magnet to attract your ideal customers.

Get this right, and you’ll find it much easier to:

    • Speak clearly and powerfully to your audience
    • Convert visitors to your site into paying customers
    • Build a loyal tribe of fans who’ll become advocates for your brand

Now, your brand is ready for growth, with marketing that not only attracts but also nurtures a loyal customer base.

"110% increase in website sales"

Richard has helped us develop a marketing strategy to increase website traffic and generate more leads and sales. As a result, we have seen a 110% increase in website sales, a jump in traffic, and more email subscribers compared to the same period last year. We consider Richard to be an invaluable member of our marketing team, and we will continue to use him to help us grow.

Charisa Antigua

CEO & Chief Science Officer, CocoTherapy | Oscar Newman LLC


Ready to transform how your brand connects with pet owners and leave your mark in the thriving pet space?

You’re in the right place.

Since 2014, I’ve crafted messaging for a wide range of businesses in the pet and veterinary niche – from solopreneurs and ambitious startups to multimillion-dollar brands.

Here are some of the clients I've helped:

All these businesses have one thing in common. A burning passion to help the pets that bring so much joy into our lives.

Because that’s really what it’s all about, isn’t it?

As a lifelong pet owner and an animal rescue advocate, pets have always been a big part of my life.

And just like you, I’m passionate about doing whatever I can to give back and improve their lives.

The way I choose to do that is by serving purpose-driven pet and veterinary businesses that truly make a difference.

It’s how I show up in the world and make an impact.

I truly believe that the world needs thoughtful, responsible businesses that help our pets live longer, happier, and healthier lives.

And as a seasoned pet and veterinary copywriter, I’m dedicated to helping you find your people, spread your message, and build your brand.

So, if you’re a busy marketing manager or business owner, think of me as your outsourced growth expert.

Ready to find out more about how I can help? Let's chat.

How you gain new customers, predictably and consistently

Messaging | Visibility | Authority

I focus on three key areas that help you get the best results from your marketing – no matter what stage your business is in.


Want to start from scratch (or hit reset) and develop authentic, cohesive messaging that captures your unique brand voice?

I'll help you create compelling website copy that speaks directly to your target audience.


Once your messaging is dialed in, it's time to drive visitors to your site and convert them into loyal, paying customers.

I'll conduct keyword and competitor research and create best-in-class content to help you achieve just that.


Even big, established pet and veterinary brands need compelling thought leadership content that builds authority and trust.

I'll work with you to develop whitepapers, eBooks, and other premium content assets that set your brand apart from the rest.


"Produced strong results in downloads, site visits, and more"

Over the past 2 years, Richard Rowlands has been an essential part of my content strategy as a pet health and veterinary content creator. He’s been instrumental in producing top-notch blog posts, ebooks, and other content for me at PetDesk that also produced strong results in downloads, site visits, and more. Richard’s expertise in the industry, coupled with his efficiency and reliability, has made him such a valuable asset. I wholeheartedly endorse him for any company in need of veterinary and pet space content expertise.

Judie Vegh

Manager of Content Marketing, PetDesk

A trusted advisor with a decade of industry-specific expertise who’s a copywriter and content strategist? I’m Richard Rowlands. Let's make a bigger impact together.

Industry-Specific Copywriter

As a lifelong pet owner and industry-specific copywriter I truly understand your market. Unlike mainstream marketing agencies that just don't get the nuanced pet and veterinary industries, I'll create copy that truly resonates with your audience.

Content Strategist

I've helped pet and veterinary businesses like Embark Veterinary, Only Natural Pet, and Earthborn Holistic rank in the top spots on Google for our target keywords. Content strategy can be complicated when you go it alone – I'll help you get it done!

Trusted Advisor

I take a genuine interest in my clients' businesses and do my best to help them succeed. I'm a trusted advisor, marketing expert, and sounding board who's always in your corner.

Team Member

As a remote member of your marketing team, I'll take care of the key tasks that need to be done. Expect high-quality work delivered on time, every time.

Sounds like a good fit? Get in touch! I'd love to chat.