Some of the Pet Brands I've Worked With:

What if You Could Market Your Pet Business AND Keep Your Customers Loyal WITHOUT Spending the Big Bucks?

Small pet business owner? Let's face it. If COVID didn't wipe out your business it probably cost you some customers, right?

      Fact is, COVID has caused customers to tighten their belts. And research shows that many are being forced to make more cost-cutting decisions.

      Here’s a way to make sure your customers not only keep buying from you but stay loyal for years to come AND buy even more.

And you WON’T need to bother with…

Hi, my name’s Richard Rowlands. I’m an industry-leading copywriter with years of experience helping pet businesses grow and succeed.

      I’ve worked with dozens of pet businesses throughout my career, from startups to multimillion-dollar companies. My work has also been featured in leading industry publications, including Modern Cat magazine, Pet Life Today, and Pet Product News.

    But my greatest passion is helping small pet businesses like yours stand out in a sea of competition. You see, despite the pandemic, the pet industry is still booming. But many small pet businesses are struggling to stay afloat as COVID rocks the economy.

    I understand that marketing budgets have been slashed for small pet businesses like yours. And I know just how difficult it is to keep up with the big players that dominate the industry.

    That’s why I’ve come up with a solution that’s designed to solve the #1 problem for small pet business owners right now…

Keeping your CUSTOMERS loyal

    That’s right. While others struggle in vain to win new customers, smart pet business owners are focusing on doing all they can to keep their existing customers loyal.

    My done-for-you monthly newsletter is designed to do just that – without wasting time and money.

Why a Done-for-You Monthly Newsletter?

    I know what you’re thinking. Sounds pretty basic. But that’s the beauty of a done-for-you monthly newsletter.

    In fact, I’ve found that newsletters deliver the best return on investment of any marketing channel. That’s why a monthly newsletter is my #1 recommendation for every new client I work with.

    Here’s the thing…most small pet business owners are overlooking the obvious and throwing good money after bad in an effort to market their business.

    But you can be different.

    Getting bogged down trying to figure out Facebook ads, develop a content strategy, or create endless posts for Instagram?

    Conquer complexity, cut costs, and keep your customers loyal with a done-for-you monthly newsletter.

Here are just a few of the powerful benefits of this proven marketing tool…

    In a nutshell, a done-for-you monthly newsletter helps turn your customers into raving fans who’ll stay loyal to your business through thick and thin.

“Benefit Big Time With a Monthly Company Newsletter”

    “Who should be sending out newsletters to their customers, clients, patients, and prospects? The answer is everybody!!! That’s right; there is not a business on the planet that couldn’t benefit BIG TIME with a monthly company newsletter. There is no better way to develop a relationship with people than sending out a properly written newsletter.”

    – Bill Glazer – Glazer-Kennedy Insider’s Circle

“The Most Powerful Marketing Tool in Business Today”

    “Newsletters are the most powerful marketing tool in business today (Yes! Better than the internet). Each one can make you tens of thousands of dollars if implemented correctly.”

    – Mal Emery and Ian Marsh – StreetSmart Marketing

“Nothing Maintains Your Fence Better”

    “My single biggest recommendation is the use of a monthly customer newsletters. Nothing, and I mean nothing, maintains your fence better.”

    – Dan Kennedy – Marketing Genius and Author of No B.S. Direct Marketing

What's Inside the Newsletter?

    My done-for-you monthly newsletter, The Kitty and Canine Chronicle, is packed full of useful and engaging content for modern pet parents. Each month, I carefully research trending pet topics and write unique articles designed to resonate with your audience.

Inside you’ll find:

    The evergreen content included in each issue is written specifically for pet parents. That means my done-for-you monthly newsletter is perfect for a wide range of small pet businesses, including:

    You see, the overwhelming majority of small pet businesses simply aren’t doing enough to keep their customers loyal. And with all the competition out there, that’s a recipe for disaster.

    But it doesn’t have to be that way.

    I want you to see for yourself the powerful benefits of my monthly done-for-you newsletter.

So, why not…

Try It Free for 14 Days!

    I’m confident my done-for-you monthly newsletter will transform your business and keep your customers loyal for years to come. That’s why I’m offering you an unbeatable, no-risk deal you simply won’t find anywhere else.

    Sign up today for a FREE 14-day trial and discover for yourself the tangible benefits of this powerful marketing tool.

Here’s what you’ll receive in your done-for-you newsletter bumper pack as soon as you sign up:

    • A beautifully designed 2-page done-for-you newsletter complete with eye-catching images
    • Customizable design (add your own logo and promotions if you like)
    • Professionally written content that will educate and engage your customers
    • Customizable templates and bonus content
    • Plug and play with your email system OR download as a print-ready PDF
    • A Quick Start Guide that shows you how to get your 1st newsletter ready to send in just 15-20 minutes

    That’s right. Everything I’ve outlined above is 100% FREE when you sign up. Why? So you get a chance to try my done-for-you monthly newsletter for a full 14 days with zero risk.

    During the 14 days, you can cancel via PayPal anytime and you won’t be charged a penny. Plus, you get to keep the done-for-you newsletter bumper pack as my way of saying thanks for giving it a try.

What's the Price After the Trial?

    Before I reveal the price of my done-for-you monthly newsletter, let’s take a look at what you could be paying elsewhere…

    As an experienced copywriter, my price for customized newsletter content (not including design) starts at $300 per month.

    But that’s a lot of money for a small pet business – even before you’ve factored in design (which could easily double the cost).

    So, how can you save bags of time and money? Opt for a done-for-you newsletter.

Most done-for-you newsletters include:

    • Expertly written content
    • An attractive, professional design
    • Eye-catching images
    • A ready-to-print PDF format
    • Done-for-you customization (many companies will add your logo, special offer, etc.)

The cost for this type of done-for-you newsletter typically ranges from $150-$200/month.

Now that’s a pretty good deal, but I can help you save even more.

For a simple, single fee of just $87/month, my done-for-you newsletter bumper pack will be delivered directly to your inbox at the end of every month.

    That’s right. You get to save a minimum of $63 each and every month.

    So, why is my done-for-you newsletter different? And how can I keep the price so low?

    My done-for-you monthly newsletter is customizable. That means you can add your own logo and promotions, or even change the content if you like.

    Worried that will take up too much of your time? Customizing your newsletter is super quick and easy. In fact, the whole thing will be ready to send in just 15-20 minutes.

    To make things even easier, your done-for-you newsletter bumper pack includes customizable templates and bonus content you can paste right into the newsletter. And with the Quick Start Guide, even the biggest technophobe can follow along step by step.

Here’s a quick recap of what you get…

    • A beautifully designed 2-page done-for-you newsletter with eye-catching images
    • Customizable design (add your own logo and promotions if you like)
    • Professionally written content that will educate and engage your customers
    • Customizable templates and bonus content
    • Plug and play with your email system OR download as a print-ready PDF
    • A Quick Start Guide that shows you how to get your 1st newsletter ready to send in just 15-20 minutes

    Remember, you can try everything for a full 14 days without paying a penny. PLUS, if you decide to cancel before the 14 days are up, you get to keep the done-for-you newsletter bumper pack.

    If you decide to continue your subscription, you’ll be charged just $87/month. You’ll also be “grandfathered in” at the current launch price for as long as you stay onboard.

Make Sure Your Pet Business Thrives During These Tough Economic Times

    Still not convinced a done-for-you monthly newsletter is right for your pet business? Let’s take a look at some facts and figures…

    First up, according to the Harvard Business Review, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”

    Why is that important? Because most small business owners are concentrating almost all of their efforts and resources on getting more new customers. And in a down economy that simply doesn’t make sense – unless you have a huge marketing budget.

    Instead, it’s far more cost effective to focus on your existing customers so you can keep them for as long as possible and increase their lifetime value. My done-for-you newsletter helps you do just that – without wasting time and money.

    But does keeping existing customers actually help you increase profits? Absolutely! According to Forbes, “increasing customer retention rates by 5% increases profits by 25% to 95%.” Do you think sending an engaging monthly newsletter to your existing customers could increase customer retention by just 5%? I’d say that’s pretty close to a sure thing!

The Perfect Return on Investment

    I believe my done-for-you monthly newsletter will deliver the perfect return on investment (ROI) for your pet business. Here’s why…

    Unlike many other done-for-you newsletters, mine integrates seamlessly with leading email services like Mailchimp, AWeber, and Constant Contact. No more messing around with PDF attachments. Send a professional monthly newsletter to your list of existing customers.

    Why have I gone to all this trouble? Because done properly, email marketing delivers a fantastic return on investment. But don’t just take my word for it. Check out these statistics: 

    • 80% of business professionals believe that email marketing increases customer retention. [Business2Community]
    • 73% of marketers rated the ROI of email as excellent. In fact, it delivers the best return on investment of any marketing channel. [SaleCycle]
    • 59% of marketers say email is their biggest source of ROI. [HubSpot]

    So, why have I also created a print-ready version of my done-for-you monthly newsletter? Because print newsletters are also very powerful marketing tools. Here are some statistics that may surprise you: 

    • Direct mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. []
    • 73% of American consumers say they prefer being contacted by companies via direct mail because they can read it whenever they want. [SmallBizGenius]
    • About 66% of people have bought something because of direct mail. [Fit Small Business]

With my done-for-you newsletter, you get to take advantage of the powerful benefits of email marketing AND direct mail.

Here are just a few ideas:

    I’ve worked with dozens of pet businesses during my career, from startups to multi-million dollar brands.

Now, with my done-for-you monthly newsletter, I’m excited to help small pet businesses like yours prosper during these difficult times.


"110% Increase in Website Sales"

“Richard has helped us develop a marketing strategy to increase website traffic and generate more leads and sales. As a result, we have seen a 110% increase in website sales, a jump in traffic, and more email subscribers compared to the same period last year.”

Charisa Antigua

CEO & Co-founder, CocoTherapy | Oscar Newman LLC

"A Talented Writer and Marketer"

“Richard has helped us with content creation and strategy over a period of several months. He is a talented writer and marketer, who can be relied upon to generate ideas and deliver excellent content on a consistent basis.”

Heather Rose

Digital Marketing Manager, Earth Rated

“Brilliant Content”

“Richard is an accomplished writer who is able to tailor interesting content to your brand. He is easy to communicate with, and is happy to change even the smallest aspect of his work to make it the right fit for you.”

Adam Warrington

Brand Ambassador, Animology

“Perfectly Understood Our Needs and Expectations”

“We hired Richard to write an eBook and customer case study. He perfectly understood our needs and expectations, and delivered fantastic work that was a hit with the whole team.”

Chelsea Rivera

Head of Content, Honest Paws

But Wait, There's More…

For a limited time only, when you sign up for your free trial of my done-for-you monthly newsletter you'll get...

Three Valuable Bonuses Worth $447… Yours Free!

Bonus #1:

Value: $97

Pet Business Growth Secrets
37 Easy-to-Implement Ways to Stand Out From the Competition

    This 40-page bonus report is packed full of 37 easy-to-implement ways to grow your pet business and boost your bottom line. The deceptively simple tips can be implemented rapidly to produce quick wins for your business. The exclusive report is not available for sale anywhere. In fact, I highly doubt it ever will be.

    Some of the tips you’ll find inside include:

    • A clever “hack” for getting inside your customer’s head. (This simple trick helps you create laser-focused marketing messages that resonate with your customers and boost sales. Page 06)
    • Two quick tweaks you can make to your website that are proven to increase sales. (These small changes take less than an hour and require no technical skills. Page 09 & 10)
    • A preventable mistake that can cause 61% of users to never return to your website. (Pet businesses that don’t fix this are leaving money on the table. Page 15)
    • Two easy ways to repurpose your newsletter content to drive more traffic to your website. (These tips alone could save you countless hours and marketing dollars. Page 19 & 20)
    • An often-overlooked way to quickly build an email list of your ideal customers. (Surprisingly few small pet businesses are making use of this simple yet powerful strategy. Page 23)
    • Two straightforward ways to take most of the tedious “grunt work” out of social media marketing. (Start doing this to slash your time on social media so you can focus on running your business. Page 28)
    • An “old school” marketing tactic that works like gangbusters to drive more sales to your pet business. (It’s inexpensive, easy to implement, and delivers an excellent return on investment. Most pet businesses ignore this tactic in the digital age, so you’ll have very little competition when you use it. Page 33)
    • A deceptively simple way to send more people to your website without any extra effort. (This tip takes 3 minutes to implement, then drives traffic to your site on autopilot. Page 37)
    • How to “piggyback” off special events to boost your bottom line. (Do this to educate and engage your audience before presenting them with your offer. Page 38)
    • A strategic way to uncover selling opportunities that most other small pet businesses overlook. (This takes very little time to do, but the results can be impressive! Page 39)
    • And much, much more…


Value: $350

A 30-Pack of Professionally Designed Social Media Templates

    Promote your newsletter and engage your audience on social media without spending hours creating posts. These stunning pet-themed social media templates are fully customizable. Use as they are or delete the text and replace with your own content. All 30 templates are professionally designed, and unavailable anywhere else. They also come complete with step-by-step instructions (no technical skills required).



100 Royalty-Free Pet Images to Promote Your Business

    Sourcing images to promote your pet business can be a real pain. That’s why I’m giving you access to my folder of 100 high-quality, royalty-free pet images. No more scouring the internet for free images that can be used for commercial purposes. I’ve done all the hard work for you. All 100 of these beautiful pet images can be used without permission or attribution. Use them on your website, in brochures, on social media, or anywhere else – the choice is yours!

Everything Is Yours to Keep!

    When you sign up for your free trial of my monthly done-for-you newsletter the bonuses are yours to keep, whatever you decide. You also get to keep the entire done-for-you newsletter bumper pack with the first issue of your newsletter, customizable templates and bonus content, Quick Start Guide walkthroughs, and more!

    So, why am I giving away all of this for nothing? Because I truly believe my done-for-you monthly newsletter can help you keep your customers loyal during these tough economic times. And I want you to be able to try it for yourself with zero risk.

    Of course, you’re free to take everything, cancel your subscription, and make out like a bandit! But I’m confident that you’ll see the value of the newsletter and decide to stick around.

    Speaking of which, if you do decide to stick around, I promise to do everything I can to help your business succeed. That’s why I’m offering all paid newsletter subscribers two additional bonuses…


Value: $500

Email Access to Me With Your Questions

    Promoting your pet business can be confusing and overwhelming, especially if you don’t have a dedicated marketing team. Don’t worry, I’m here to help. As a paid subscriber, you get email access to me. Ask me any questions you want about marketing your pet business and I’ll reply to you personally. This bonus alone could save you hours of frustration and prevent you from making costly marketing mistakes.

    It’s hard to assign a value to this because it could save you a huge chunk of change. Think about it this way, If you were to hire a marketing consultant on retainer, you’d pay at least $500/month. So, if you use this bonus just once a year, you’ll save yourself that much. Of course, you’re welcome to use this bonus whenever you need help. Just drop me an email for some solid marketing advice.


Value: $$$

Special Discounts on Professional Writing Services and Web Design

    Need top-level persuasive sales copy or graphic design for your website or marketing collateral? As a loyal newsletter subscriber, you’ll be eligible for special discounts on my professional writing services. You can also take advantage of deep discounts on graphic design provided by my trusted partners.

    With the first 4 bonuses you’re getting at least $947 of value. And if you use the 5th bonus it could be much more. Again, it’s hard to assign a value to this bonus because it depends on how much you use it. Just know that if you do need professional writing services or graphic design, I’ve got your back.

Here’s the bottom line…

    I want to help you grow your business and keep your customers loyal for years to come. I’ll also make it my mission to save you time, money, and frustration. You’re in this for the long haul, and so am I. Let’s work together to skyrocket your pet business.

Here's What You Need To Do Next...

    Simply click the button below to sign up for your FREE 14-day trial of my done-for-you newsletter.

    As soon as you do that, I’ll email you my done-for-you newsletter bumper pack and your 3 valuable bonuses. Just a few minutes from now, you’ll have everything you need to keep your customers loyal for years to come. And remember, you can cancel anytime within the first 14 days and you won’t be charged a penny.

    Thanks for taking the time to read my letter today. I truly believe your short investment of time (and the small investment to sign up for my done-for-you newsletter if you choose to do so) will be the best investments you’ve ever made for your pet business.

All the best,

Richard Rowlands

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